- to remember a loved one (living or deceased),
- as a family memorial, or
- bricks may be purchased by organizations/groups.
Engraving is limited to a maximum of 14 characters per line, with a maximum of three lines of text. Additionally, spaces are counted as a character of text (punctuation is not recommended, except slashes or dashes, since they also are considered one of the 14 characters). While there are two colors of bricks, it is not possible for individuals to choose the color of their memorial brick.